Date: January 11, 2025

Venue: BVLGARI Hotel Beijing, 2nd Floor-The BVLGARI Ballroom

Organizer: China Convention and Exhibition Economy Research Association

Undertaker: New Media Marketing Professional Committee of China Convention and Exhibition Economy Research Association

Supporting: Trade Development Bureau of the Ministry of Commerce、Chushang Federation of Hubei Province、General Association of Shaanxi Entrepreneurs、ITE Group

Co-organizer: HZBEN、MEORIENT、BESAFE SMART LOGISTICs、Lama Eventos、Splendor Expo、Coolgua Technology

Executing Company: MEEM

8:30-9:00	Check-in & Communication
Host: Pan Tao, Director of the New Media Marketing Professional Committee of the China Convention and Exhibition Economy Research Association & Initiator of MEEM
9:00-9:20	Organizer's Speech & Trend: Play the Leading Role in Exhibition Strategy to Facilitate Enterprises' Overseas Expansion Qu Weixi, Vice President of the Chinese Academy of International Trade and Economic Cooperation and President of the China Convention and Exhibition Economy Research Association
9:20-9:40	Trend: Situation Analysis and Policy Guidance for Overseas Exhibitions and Exhibitions in 2025 Liu Dianxun, Director of the Trade Development Bureau of the Ministry of Commerce (under confirmation)
9:40-10:05	India is all traps? Overcoming Three Hurdles in India (Deep Binding, Structural Security, Financial Control) Wan Hong, Founder of a renowned Fintech company in India As a serial entrepreneur, Wan Hong has gradually come to understand the distance between luck and capability with 11 years at Huawei and 10 years in India, the current valuation of my company stands at $1.5 billion, employing 3,500 Indian staff.
10:05-11:05	Trend & Empowerment: Opportunities and Challenges of Overseas Exhibitions in 2025 from Both Internal and External Perspectives Host: Jiang Huai, Vice President and Secretary General of the China Convention and Exhibition Economy Research Association Guest Speakers: Zhang Shujing, Director of the Exhibition Management Department of China Council for the Promotion of International Trade Xiao Feng, Vice President of Middle East International Exhibition Group Miasai Turson, General Manager of ITE China Vikas Dua, Deputy Director of the External Cooperation Division, Investment and Trade Promotion Agency of India
11:05-11:30	Strategy & Risk: Route Selection and Risk Analysis of the Inner Sea Pan Jianjun, Chairman of MEORIENT
11:30-12:00	Strategy & Docking: Sharing the Facts of Each Destination Country Lightning Talk 1: Sharing the Facts of the UK and Western Europe by Zheng Zhe, CEO of Mason Events Lightning Talk 2: Sharing the Facts of Hungary and Eastern Europe by Liu Hongtao, co-founder of YIDING International Media
12:00-12:50	Lunch Keynote Speech: The Highs and Lows of Building a Team of 1,000 People in the UAE for Six Years Ruan Long, Co-Founder of Al & Tech in the UAE
12:50-14:00l	Matchmaking Meeting (Advance registration, approval and qualification is required) 1) Russian-Speaking Region Matchmaking Meeting (Russia, CIS, Central Asian Countries, etc.) 2) Middle East Matchmaking Meetings (Dubai, ABU Dhabi, Saudi Arabia, Iran, etc.) 3) European Matchmaking (EU Countries, etc.) 4) Southeast Asia Matchmaking Meeting (Singapore, Malaysia, Thailand, Indonesia, Vietnam, etc.) 5) South Asia Meeting (India, etc.) 6) Organizers Matchmaking Meeting (with Overseas Organizers, Exhibition Organizers who look forward to going global, Domestic and Foreign Associations) l l Suitable candidates for participation are: l l Companies with target countries and plans to go global l l Support domestic and foreign exhibition companies in joint exhibition mode l l Domestic organizers who have gone global to organize exhibitions or plan to go global to organize exhibitions l l Domestic and foreign industry associations l l Government business promotion and trade promotion agencies l l Organizations that organize Chinese enterprises to participate in overseas exhibitions l l Various service providers for overseas exhibition activities l l All kinds of overseas service providers required by the brand to go overseas and localize
14:00-14:25	If domestic activities and integrated communication are done well, what are the advantages, challenges, and needs for international exploration? Shen Lixiong, co-founder and president of Himice Communication Group
14:25-15:25	Strategy & Risk: The Practice and Thinking of Chinese Enterprises to Hold Exhibitions Abroad Host: Xu Feng, Director of BEN Exhibition & Secretary General of Digital Committee of China Association for Exhibition Centers Guest Speaker: Roger,China Sport Show (Indonesia), Vice Chairman and Secretary General of China Sporting Goods Federation (Proposed) Xu Weihua, MosHome (Russia), General Manager of East International Exhibition Dai Jingui，Deputy General Manager of Zhonglian Rubber Co., Ltd. at the Rubber Exhibition (Vietnam & Thailand) Yang Gengshuo, Asia Photonics Expo (Singapore), Secretary General of China International Optoelectronic Exposition
15:25-15:40	The practice, risks and development thinking of exhibition holding in Vietnam, Indonesia and other ASEAN countries Wang Bingwen, Vice president of Guangdong Chaoyu Exhibition Co., LTD. & General manager of Zhejiang Chaoyu Exhibition Co., LTD
15:40-16:05	Overseas Law Popularization: It's Cool to Go Global, but the Law Is Very Strict. Don't Take It for Granted. Wang Liyuan, partner at Guangdong Jin Tang Law Firm Attorney in the database of "Going Out" for overseas-related lawyers in Guangdong Province. Specializes in cross-border e-commerce, dispute resolution in cross-border logistics, corporate compliance management, equity design, equity negotiation, disputes over unfair competition on the internet, and trade secret disputes, with rich experience in both litigation and non-litigation legal services.
16:05-17:05	Strategy & Docking: How to Deeply Meet Customer Needs and Expand Customers? Host: Zhu Ning, Expert in Going Global & Senior Partner of Allpku Guest Speaker: Shen Zhitao, President of the Thai Chamber of Commerce in China & General Manager of ShangWeiDazhong Media (Thailand) Co., LTD He Mianzhi, Deputy Secretary-General of the New Media Marketing Professional Committee of the China Convention and Exhibition Economy Research Association & Expert in Cross-Border Logistics Fu Jie, General Manager of Lama Eventos & Expert in Exhibition Service in Latin America Shen Dahai, General Manager of Seasky Int & Expert in Russian Area Landing Service
17:05-17:35	Docking & Strategy: Lightning Talk 1: Policies and Procedures for Organising Convention and Exhibition Events in Singapore by Fu Qichuan, Singapore Exhibition and Convention Bureau Lightning Talk 2: Policies and Procedures for Organizing Exhibition Activities in Thailand by Li Yi, China Representative of Thailand Convention and Exhibition Bureau
17:35-18:45	Empowerment: How to Make IP and New Media Marketing? How Do You Set Goals? Pan Tao, the Chairman of MEEM and Coolgua Technology Matchmaking Meeting (Advance registration, approval and qualification is required) 1) Russian-Speaking Region Matchmaking Meeting (Russia, CIS, Central Asian Countries, etc.) 2) Middle East Matchmaking Meetings (Dubai, ABU Dhabi, Saudi Arabia, Iran, etc.) 3) European Matchmaking (EU Countries, etc.) 4) Southeast Asia Matchmaking Meeting (Singapore, Malaysia, Thailand, Indonesia, Vietnam, etc.) 5) South Asia Meeting (India, etc.) 6) Organizers Matchmaking Meeting (with Overseas Organizers, Exhibition Organizers who look forward to going global, Domestic and Foreign Associations) l l Suitable candidates for participation are: l l Companies with target countries and plans to go global l l Support domestic and foreign exhibition companies in joint exhibition mode l l Domestic organizers who have gone global to organize exhibitions or plan to go global to organize exhibitions l l Domestic and foreign industry associations l l Government business promotion and trade promotion agencies l l Organizations that organize Chinese enterprises to participate in overseas exhibitions l l Various service providers for overseas exhibition activities l l All kinds of overseas service providers required by the brand to go overseas and localize
18:45-21:00	Final speech: Risk, motivation, countermeasures and Prospect of China Exhibition Going to sea Chen Xianjian, Honorary President of the Global Association of the Exhibition Industry (UFI) & Director of the National Standardization Technical Committees & Honorary President of Shanghai Convention and Exhibition Industry Association Social Dinner and Party: Social dinner and party, prize drawings, entertainment programs, and impromptu parties.

Side Events:
1. 14:30-18:30 [Live Streaming and Video Shooting]: Mr.Feng will set a live studio to interview with Sponsors and Key Guests (15 minutes), and provide

planning and dissemination of one short video.
2. 17:00-18:30 Roundtable Discussion (Eight Immortals Campfire): Collect the needs of participants and publicly release them, adopt a co-creation model, where volunteers claim time slots and sit in a small circle for in-depth sharing, answering questions, and matching on-site.
3. Open all day, participants can visit the exhibition area in the lobby and negotiate with exhibitors.
4. Open all day, there is a social reception area for exchanging ideas, where participants can arrange meetings and have in-depth exchanges at any time.

Conference Fee:
The conference fee is 4,000 yuan per person, which includes admission ticket, business lunch, tea breaks, a spot in the matchmaking event, and a social dinner.
Early Bird Ticket: 3,600 yuan per person (payment before December 20, 2024)

Payment Information:
Account Name: Hainan Mimu Outsea Technology Co., Ltd.
Bank Account Number: 8115 8010 12600 103391
Bank: Zhongxin Bank Co., Ltd. Haikou Guoxing Branch
If you need to make a company payment to Mimu, please note: Conference fee.

Risk Identification