When companies go abroad to participate in exhibitions, many people habitually rely on translation software on their mobile phones to help communicate. It sounds convenient, but there is actually a big pit waiting for you. Imagine being chased and beaten by foreigners due to translation errors during the exhibition. This is no joke! In the above video, a young exhibitor translated the Mandarin he should have expressed into abusive words because of a mistake in the translation software, and was chased and beaten by foreigners at the exhibition site. Do you think it's embarrassing to lose it? You represent the company to participate in overseas exhibitions, not just traveling alone. The embarrassment caused by translation errors may make you collapse on the spot. Feng Ge also went to Moscow to attend an exhibition in June. At that time, he was buying cosmetics with his phone, but the Russian language translated by the translation software turned out to be insulting words. Can you imagine the feeling he felt when he was scared? The small body was sweating profusely. And the problems with translation software go far beyond these: 1. Words fail to convey the intended meaning Especially when the Chinese language is complex, translation software may not understand the true meaning you want to express, or the translated content may be completely incomprehensible to the other party. This kind of communication error can greatly reduce the communication efficiency of the exhibition. 2. Limited patience of foreigners There is a large flow of people at the exhibition site, and foreigners are not just staring at your company. Communication through translation software is too slow, and foreigners may have become impatient and just find excuses to leave. Missing out on potential cooperation opportunities is not worth the loss. So, when companies go abroad to participate in exhibitions, they should not rely on translation software for cheap prices. It's better to hire a professional translator to accompany you. This not only avoids the embarrassment caused by translation errors, but also ensures smoother communication at your exhibition. For more strategies on enterprise going global, please follow the January 11th Beijing MiMu Going Global Conference, where you will have more detailed sharing! Here is the agenda for the MEEM Going Global Conference. Register now!

First move: Scientifically select the target market Overseas markets vary greatly, and relying solely on online news is not enough. Eight key factors must be clarified: --The market potential needs to be clear By examining macroeconomic data such as GDP, population structure, economic growth rate, inflation, and combining it with price, tax, and foreign trade policies, determine whether this market is worth pursuing. --Product positioning should be precise Evaluate the capability of our own products and allocate costs and resources reasonably. Don't force yourself to enter the "high difficulty" market. --Team capability needs to be assessed This includes language proficiency, promotion channel resources, as well as flexibility in finance, taxation, legal, and logistics, all of which affect your market execution. --Trade and tax compliance costs need to be clear The rules in Europe and America are transparent, but the cost may be high; The rules in emerging markets are vague, and compliance risks are high. For example, the compliance cost of Syria's exports is hundreds of times higher than that of Southeast Asia, and it's hard to figure it out. Even if you lose your underwear, you don't know. --The impact of geopolitics should be considered The policy environment and industry direction are very important, such as Southeast Asia's encouragement of energy conservation and emission reduction, the booming of the Sanqiaozi market, and seizing policy opportunities. --Social and political factors need to be understood The legal system, language, political stability, customs and habits, religious background, etc. are the key factors determining whether one can "follow the customs when in Rome". --Market structure and competition need to be analyzed Understand market capacity, transportation conditions, major competitors, and industry barriers, and try to learn from industry veterans. --Trademarks and patents cannot be ignored Trademarks and patents have national borders, so it is important to check the intellectual property status of the target country in advance to avoid future lawsuits. Second move: Learn to choose exhibitions The key to choosing an exhibition is to "look at history, evaluate scale, and focus on digitalization": --History and Scale Industry leading exhibitions may not necessarily have the largest scale, but exhibitions with a long history and a high participation rate of TOP20 companies are more reliable. Check the exhibitor list to see the proportion of top companies; Judging from the guest and media lineup, traffic and industry influence are also important. --Digitalization level Some overseas exhibitions are only held once a year, and it is important for the organizers to have an online platform for communication during non exhibition periods. For example, the "Connect" platform provided by the Russian ITE exhibition allows exhibitors to promote themselves even during non exhibition periods, and even holds industry summits to help companies understand the market at a low cost. Finally, let me share an opportunity: We have been in the industry for nearly 20 years and have met many reliable exhibitions. On January 11th, the Beijing MiMu Overseas Exhibition will be held, and all these exhibition organizers will come. Interested parties can come to the venue to chat and find suitable opportunities for going overseas. Here is the agenda for the MEEM Going Global Conference. Register now!

People have arrived at the booth, but the products haven't arrived yet? Thinking about it gives me a headache! Overseas exhibitions are not a trivial matter, and the transportation of exhibits must not be careless. Many companies have fallen into this trap. Today, MiMu Overseas will share six valuable tips with you. It is recommended to bookmark them! 1. Understand the Transportation Guide Many exhibiting companies are unaware of the "Transportation Guidelines" for exhibit transportation, resulting in delays in packaging, customs clearance, inspection, and other processes, wasting time and even affecting the progress of the exhibition. Familiarity with relevant regulations in advance is the key to avoiding problems. 2. Customs declaration, don't play tricks Some people intentionally underreport the prices of exhibits in order to pay less tariffs, which may result in fines or even confiscation of exhibits. Customs declaration must be truthful, and the customs must be knowledgeable and not deceived. Normally declared goods can be released within a few hours, but abnormal ones can be much more troublesome to handle. 3. Don't save on insurance premiums Many people think that if the transportation company has strong capabilities, they will not buy insurance and hold a lucky mentality. Don't save a little money, if something happens, you'll lose everything. Find a strong exhibition company that usually helps exhibitors purchase insurance; If not, you must make up for it yourself. 4. Find a professional team for transportation In order to save time, some exhibitors hire cheap non professional movers or let employees do it themselves, but the damage to the exhibits cannot be attributed to responsibility. It is recommended to find a professional exhibition transportation company, who can directly deliver the exhibits to the exhibition booth. Some companies even provide on-site services, which is both worry free and safe. 5. Understand the global transportation time Shipping time varies by region: -USA: 20-30 days - Europe: approximately 30 days -Russia: 14-30 days - Middle East: such as Dubai, about 20 days -Southeast Asia: 7-14 days These are normal situations, and in the event of unexpected events such as strikes, wars, or natural disasters, the time may be extended. So it is important to arrange in advance, and it is best to carry small items with you to be prepared. 6. Avoiding customs inspection risks Once problems are discovered during customs inspections in the destination country, it not only wastes time but may also result in penalties. Ensuring the accuracy and correctness of all transportation documents, including customs clearance documents, invoices, and bills of lading, is an effective way to reduce risks. Final suggestion: Entrust a professional company! The safety and punctuality of exhibit transportation are more important than anything else. Only by entrusting this part to a professional company can you focus your energy on expanding customers. If you are planning to participate in overseas exhibitions, why not come to the MiMu Overseas Conference in Beijing on January 11th? There are high-quality logistics resources waiting for you to connect on site! I already knew the agenda for the MEEM Going Global Conference, so hurry up and register!

When exhibiting overseas, there are always some details that are easily overlooked. Today, let's talk about the "three musts and three don'ts" to avoid pitfalls and improve the exhibition effect! Three requirements: bring a business card, install WhatsApp, and prepare bilingual materials Firstly, be sure to bring your business card! Repeat three times: always bring your business card! Overseas, business card exchange is a standard feature, unlike us who are accustomed to using WeChat and adding friends can be done in minutes. It is recommended to design business cards with distinctive features, so as not to make people throw them away at a glance. Second requirement: Install WhatsApp on your phone Foreigners generally use WhatsApp, not WeChat! It is recommended to install it in advance and print and paste your WhatsApp QR code on your badge, so that you can quickly add friends when the network is not good. Not able to register? It's okay, send me a private message. I'll teach and teach. Thirdly, the materials on the booth must be bilingual Prepare bilingual materials based on the language needs of the target country, whether it is Chinese English, China Russia, or China France. The recognition of Chinese is particularly high, and you can tell that it comes from China just by looking at the square characters. Don't lose this natural advantage. Three Don'ts: Playing with mobile phones, ignoring peers, and using Chinese thinking to trap foreigners Firstly, do not play with your phone in the booth? Absolutely not! Every time I see someone sitting at the booth and scrolling through their phone during an exhibition, my mentality is shattered. Brothers and sisters, bear with it and go back to the hotel to paint again! A booth is a place to showcase your professionalism, don't give people the first impression of being unreliable. Secondly, do not ignore local peer resources Please have a translator take the general manager to visit local colleagues. They are the best candidates for you to understand the market. If you don't talk or ask, you will never be able to feel the true pulse of the market. Third, don't use Chinese thinking to trap foreigners The habits and ways of thinking of foreigners are vastly different from ours. For example, when Middle Easterners invite someone for coffee, if you refuse, it is considered impolite in their eyes; Muslim women need to seek consent before taking photos; In Singapore, hosting may require government certification qualifications These cultural and customs differences need to be understood in advance, don't take them for granted. Respecting local rules is the key to doing business. In order to avoid further misunderstandings caused by cultural differences, we have specially invited overseas guests from emerging markets to attend the Beijing MEEM Going Global Conference on January 11th. We look forward to hearing their practical experience sharing! Interested friends, hurry up and register!

China-UAE cooperation has once again become a hot topic of discussion. On the afternoon of May 30, President Xi Jinping held talks at the Great Hall of the People in Beijing with UAE President Mohamed of the UAE, who came to China to attend the opening ceremony of the 10th Ministerial Meeting of the China-Arab States Cooperation Forum and pay a state visit. With the soaring China-UAE trade volume and the state visit of UAE President Mohammed to China, the UAE market is undoubtedly highly promising “new blue ocean” for Chinese exhibition companies. So, is the UAE a good opportunity for exhibition companies to go global? Environmental Stability Is the Primary Productive Force for Going Global It has to be said that the trade relations between China and the UAE countries are now booming. From $36.7 billion in 2004 to $398 billion today, this nearly 1000% increase is not a small amount. Such close cooperation undoubtedly brings unprecedented opportunities to our exhibition industry. Just think about it, stable trade relations mean more business activities and exchanges, and exhibitions, as an important part of these activities, have great potential is self-evident. Industrial Transformation Leaves Opportunities for China to Host Events The UAE is not only an economic powerhouse in the Middle East but also a leader in  economic transformation in recent years. The rapid development of non-oil industries, particularly in consolidating cooperation in trade, energy, infrastructure, and expanding cooperation in high-tech fields such as information technology, artificial intelligence, digital economy, and new energy, all provide a broad stage for the convention and exhibition industry. More importantly, the UAE government is now actively attracting foreign investment and international enterprises with numerous policy incentives, which undoubtedly is a great benefit for us, the organizers of exhibitions. The UAE Needs Chinese Quality and Speed The "Belt and Road" Initiative has opened up new horizons for us. The UAE, as an important country along the route, has seen an increasing demand for Chinese products and services. Our high-quality products and services are very popular here, which also means that if we bring exhibitions to the UAE, they will surely be warmly welcomed by the industry and consumers. Of course, despite all these benefits, it is still necessary to be cautious when entering new markets. The culture, business practices, and competitive environment of the UAE are all areas where we need to do our homework in advance. But to put it another way, the vast potential and abundant opportunities in the UAE market are truly enticing. This year marks the 40th anniversary of the establishment of diplomatic relations between China and the UAE, as well as the 20th anniversary of the China-Arab States Cooperation Forum, which is a perfect alignment of favorable timing, location, and people. It is precisely by seeing this significant market opportunity that Coolgua Technology has taken the initiative to set up an office in Abu Dhabi, the capital of the UAE. We welcome organizers who intend to go global to explore more cooperation possibilities, and we are waiting for you in Abu Dhabi!

When participating in overseas exhibitions, how can you avoid the awkward situation of having an empty booth? This guide shares practical methods to help you improve your exhibition participation results. Scene Review: Why is there a "Mansion of Desolation"? At a European electronic chip exhibition, the Chinese pavilion, with its overall exhibition area covered in "China Red," was deserted and seldom visited. Similar scenes have not been uncommon at overseas exhibitions in recent years. Why do Chinese companies find themselves in such a predicament when participating in these exhibitions? There are two main reasons: 1. Restrictions by the organizers Some international exhibitions are concerned that too many Chinese companies will participate, causing the exhibition to "change flavor," turning it into a "Chinese exhibition." This situation is particularly common at European exhibitions, while Russian exhibitions currently have fewer such issues. 2. Low foot traffic at the exhibition Some exhibitions inherently attract few visitors, which is related to poor positioning and ineffective promotion of the exhibition. In such cases, companies that choose to participate are essentially "picking the wrong exhibition" and can only accept their misfortune. However, in reality, there are many high-quality overseas exhibition resources; the key issue is how to screen and connect with them. Three Ways to Avoid the "Desolate Hall" Three Ways to Avoid the "Deserted Hall" 1. Emphasize the Market: Make Bold Investments and Showcase Strength If you place enough importance on a certain overseas market, consider the following strategies: -- Register a local company and locate it in the same area as European and American enterprises. -- Bring physical exhibits to increase interactivity. If conditions permit, connect cameras to domestic companies to show the actual factory situation, allowing customers to intuitively feel your production strength. -- The special booth design should be exquisite; do not neglect the appeal of the booth to save costs. Since participating in the exhibition is an investment, do not "skimp on small expenses" in the core display part. 2. Test the Market: Rely on Agents and Simplify Investment For markets that are still in the exploratory stage, consider the following methods: -- Entrust a local agency to participate in the exhibition and use the agency's name to get better booth positions. -- The core goal is to sell products as soon as possible; as long as a transaction is completed, it counts as a success, and other aspects can be handled flexibly. 3. Teamwork: Participate as a Group to Secure Good Positions Taking the successful case of Indian enterprises at the Russian Food Exhibition as a reference: -- Indian enterprises collectively purchased large booths in superior locations, with unified booth designs, creating a high-end and grand overall image. -- Chinese enterprises can also learn from this group participation model, which not only saves resources but also enhances the overall attractiveness of the exhibition area. Quality exhibition resources are actually abundant; it's just that they cannot be fully covered in a brief article. To learn more about high-quality exhibitions and their organizers, the MEEM Going Global Conference in Beijing on January 11th will be an opportunity not to be missed. At that time, a batch of premium exhibition organizers will participate in on-sites, providing enterprises with more direct cooperation opportunities. Want to succeed in overseas exhibitions? Remember, location and foot traffic are the foundation, while strategy and execution are the key! MEEM Going Global Conference Detailed Introduction

On November 12, the 2024 China MICE Industry Annual Conference and the Nanjing Ecological Development Conference of MICE industry grandly opened. Concurrently, the New Media Marketing Committee of the CCEES successfully held a thematic forum titled "Upgrading and Integrating Communication Capabilities is Imperative, How to Do It?" and the relevant launch event. This event aimed to explore communication strategies and innovative paths in the new media era, attracting active participation from numerous experts in the MICE industry, corporate  and media representatives. Group photo of some founding members of the New Media Marketing Special Committee of China Convention and Exhibition Economic Research Association Qu Weixi, Vice President of Chinese Academy of International Trade and Economic Cooperation and President of the CCEES, fully affirmed the work of the New Media Marketing Committee and expressed hope that the committee will continue to actively organize various practical activities, attract more enterprises to join, build a more representative platform for industry exchange and cooperation, and tell the story of China's exhibitions by new media. Vice President of the Academy of International Trade and Economic Cooperation, Ministry of Commerce President of China Convention and Exhibition Economy Research Association, Qu Weixi Jiang Huai, Vice President and Secretary-General of the CCEES, stated that the upgrade from the working committee to the New Media Marketing Committee is not only an upgrade in qualifications but more importantly, an upgrade in responsibility and objectives. Under the premise of being legal and compliant, each committee is given more space to perform, and it is hoped that the committee will continue to provide a more professional platform for the industry to understand and utilize new media marketing, make more attempts and explorations, and provide references for the innovative development of various professional fields in the MICE industry. Vice President and Secretary-General of the China Convention and Exhibition Economic Research Association, Jiang Huai Pan Tao, Chairman of Coolgua Technology and MEEM, was elected as the Director of the New Media Marketing Committee of the CCEES. Li Jincheng, Chairman of Cosmic Peach Exhibition Group, was elected as the Deputy Director, and Li Bowen, founder and CEO of Xuexing Culture, was elected as the Deputy Director and Secretary-General. The founding members also include elite enterprises in the exhibition industry such as: ITE Group, Liso Expo Group, Oriental LuMing Exhibition, Zhihai Wangchao Communication Group, Thinkpark Group, BEN Exhibition, EastFair Corporation, BESAFE Smart Logistics, Lama Event, JFOTO, qufair.com, Kujiale 3D Cloud Design Platform, Xi’an Chongzi Conference&Exhibition Services, SINOPLAN Co., Ltd., FutureLink, Haitian Business Travel International Travel Agency Co., Hunan Ruizhi Exhibition, Hornet Space Design, and Smarter Mice. In his sharing, Tao Pan stated, "With the integration of AI and short videos, digital media is developing rapidly, and global exhibition activities are evolving at an unprecedented speed. The original intention of establishing the committee is to build a platform for domestic and international cooperation and exchange, to adapt to the continuous innovation and development of exhibition activities in the new media era." The person on the right is Pan Tao, the Director of the New Media Marketing Committee of China Convention and Exhibition Economic Research Association. Then, the forum conducted an discussion around the question "How to do with the upgrading and integrating communication capabilities?" The forum was divided into two topics: "Strategies and Skills for Upgrading and Integrating Communication Capabilities" and "Adjustments and Breakthroughs for Exhibitions in the Current Environment." At the forum, Li Bowen, CEO of Xuexing Culture, Huang Fang, Chairman of Ruizhi International Exhibition, Huang Lirong, Partner and Digital Marketing General Manager of Coolgua Technology, Zhang Ji , CEO of JFOTO, Shi XiaoDong, CEO of Smarter Mice, Xu Feng, Manager of BEN Exhibition, Jiang Huai, Vice President and Secretary-General of the CCEES, Chen Lixiong , Partner and President of Zhihai Wangchao Communication Group, Wu Peng, Chairman of Liso Expo Group, Wu Furong, Vice President and General Manager of Strategic Development Department of Shanghai Chinese ink Exhibition Services Ltd, and Pan Tao, Chairman of Coolgua Technology and MEEM, shared their practical experiences as experts in the exhibition industry. They discussed the latest trends, strategies, and skills in new media marketing and engaged in an in-depth and passionate discussion on the challenges and opportunities faced by current exhibitions. From left to right: Li Bowen, Huang Fang, Huang Lirong, Zhang Ji, and Shi Xiaodong. Core ideas 1 There will have significant challenges in 2025, but opportunities for cross-industry collaboration, international cooperation, and downward reaching consumer market still exist. 2 Deepening vertically along an industry chain, providing multi-scenario and online-offline services to exhibitors, there is room for growth. 3 In the new media era, the founder's IP can greatly reduce marketing costs; short videos must be made and sustained, as hard working leads to miracles. 4 The technological iteration of AI is accelerating; fully embrace and believe in AI, and give young people the chance to lead. 5 Many strategies and techniques regarding new media content, channels, tools, and monetization logic were discussed. From left to right: Xu Feng, Jiang Huai, Tan Liqiong, Wu Peng, Wu Furong, Pan Tao New media marketing for MICE, looking forward to more vital force Since its establishment, the New Media Marketing Committee has been committed to promoting the innovative development of new media in the Mice industry. By organizing activities, sharing latest information, and building communication platforms, it has injected new vitality into the transformation and upgrading of the Mice industry. The initial intention of the committee was to leverage the power of new media to enhance the communication efficiency and brand influence of the Mice industry, and to promote its high-quality development. The founding members of the committee cover 14 cities both domestically and internationally, including Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Hangzhou, Nanjing, Xi'an, Changsha, Haikou, Nanning, Dubai, Moscow, and Sao Paulo. They span a range of sectors such as domestic exhibition and international exhibition organizers, conference organizers, media industry, integrated communication agencies, design tools, marketing tools and channels, content services (including images and videos), main venues, transportation, construction, planning, and event services, covering the entire exhibition industry chain. The founding enterprises of the committee have achieved significant results in their respective fields through regular exchanges, discussions, and practices with new media. They have not only expanded their influence in their professional fields but also improved their ability to attract customers directly or indirectly. Founding Members of the Committee ITE Group: As a renowned international exhibition group and a leading B2B event organizer in Russia, ITE Group hosts 26 industry-leading exhibitions annually and creates a dedicated "ITE Connect" digital platform for all significant events. Liso Expo Group: Liso's main business includes exhibition organizing, global temporary exhibitions, venues, and sports events, making it a leading full-service provider in the industry chain. Oriental LuMing Exhibition: As an international exhibition organizer, its exhibition MosHome, which is co-organized with ITE Group, serves as a successful model of Sino-foreign cooperation in exhibition organizing. Zhihai Wangchao Communication Group: With event management and communication as its core business, the scope of operations includes conference management, incentive travel, exhibition display, festival events, integrated marketing, public relations planning, and the creation of proprietary IP events. Thinkpark Group: A full-scenario integrated marketing service group centered on content and experience, successfully assisted in the integration project of the exhibition and city of China Food and Drinks Fair. BEN Exhibition: The information platform of the Mice industry, has organized well-known events such as the Event Tech Expo and the Venue Forum. EastFair Corporation: A leading provider of exhibition intelligent technology and platform services, serving nearly 400+ exhibitions annually. BESAFE Smart Logistics: Specialized in global logistics services, particularly renowned in the field of cross-border logistics for exhibits and artworks. Lama Event: Providing one-stop services for Chinese enterprises in Latin America, including organizing Chinese exhibition groups to participate in exhibitions in Latin America, assisting Chinese companies in market promotion locally, and facilitating cooperation between the two countries' governments. Coolgua Technology: Focused on providing global digital marketing solutions and digital tools for exhibitions, offering full-case localization services for exhibitions held in overseas regions such as the Middle East and Russia. Xuexing Culture: Engaged in services such as exhibition marketing consulting, information flow marketing, organization of cultural and artistic exchange activities, film and television planning, and large-scale event planning. Cosmic Peach Exhibition Group: Providing one-stop services including conference and exhibition creative design, event staging, and technical support for exhibitions and conferences. JFOTO: An enterprise-level live imaging service provider that integrates photo live streaming, video live streaming, and quick video editing. qufair.com: A dedicated online platform for the exhibition industry, offering services such as exhibition information, booking, and management. Kujiale 3D Cloud Design Platform: Providing one-stop solutions for 3D cloud design, rendering and marketing to facilitate the digital transformation of the Mice industry. Xi’an Chongzi Conference&Exhibition Services: The main business includes hosting the EBC Healthy Light Food Innovation Conference, conference and exhibition services, cultural and creative product development and sales, and showroom design. SINOPLAN Co., Ltd.: A "one-stop" professional exhibition service that integrates exhibition planning, curation, main venue operation, construction, special booth design, exhibition hall planning, museum space design, and implementation. FutureLink: Providing organizers with a digital platform and full-process digital services for events, enabling the rapid construction of a digital event platform and facilitating the easy organization of conferences and exhibitions. Haitian Business Travel International Travel Agency Co.:Providing one-stop services for overseas exhibitors, including business travel services, booth construction, business inspections, translations, and overseas company registration, with a particular deeply engaged in regions such as Russia, Central Asia, the Middle East, and Africa. Hunan Ruizhi Exhibition: Organizing the City Night Economy Forum and covering integrated services such as conference management, exhibition display, public relations activities, curation/IP operation, scenic area operation, marketing promotion, and destination management. Hornet Space Design: Providing services such as exhibition design, exhibition construction, event planning, and exhibition marketing. Smarter Mice: Offering digital solution for exhibitions and conferences, such as conference registration and check-in, online hotel reservations, flight and train ticket bookings, private car transfers, intelligent seating systems, and electronic name cards. Here, the committee calls for more enterprises and exhibition professionals to join this big family, to explore new paths and methods in new media marketing together, to promote the innovative development of online and offline marketing scenarios together, and to lead the integrated communication in the global new media era. The committee's first event in 2025 - the MEEM Going Global Conference is Upcoming At the press conference, the New Media Marketing Committee also announced its first major event of 2025—the MEEM Going Globali Conference. The conference aims to build a practical platform for understanding the needs of enterprises going global, connecting with overseas resources, and facilitating learning and exchange, thereby helping Chinese companies enhance their international competitiveness in terms of overseas operations, exhibitions, event organization, and activities. In the current global economic context, going global has become a common consensus for enterprises in various industries seeking growth opportunities, with many industry giants placing significant bets on expanding overseas and making it a key strategy since 2024. Against this backdrop, domestic enterprises, especially small and medium-sized enterprises, have an urgent need to go global. Enterprises not only require bidirectional localization but also the creation of international IP. To minimize the trial and error costs, SMEs urgently need local resource support in their target markets, particularly from proven, high-quality, mature service providers to help overseas projects get off the ground quickly. In the exhibition sector, domestic organizers also have an urgent need to go global. On one hand, inviting overseas professional buyers to visit China has become a standard practice for leading industry exhibitions; on the other hand, domestic exhibition organizers are eager to try organizing exhibitions abroad. Many foreign exhibition companies also wish to seize this opportunity to actively cooperate with domestic organizers. The MEEM Going Global Conference builds a platform for enterprise with going global needs, internal and external exhibition organizers and resources in destination countries to discuss paths for going global, supply and demand docking, and share marketing resources. The MEEM Going Global Conference will be held in Beijing on January 11, 2025. Guests from emerging countries such as Russia, the Middle East, South Asia, Southeast Asia, Latin America, and Central Asia will be invited to provide comprehensive insights into market, product, and policy trends. The conference will also have sessions on docking and socializing, localization and services for going global, risk identification, and more, offering comprehensive support and guidance for going global. With the upgrade of the New Media Marketing Committee and the holding of the MEEM Going Global Conference, we believe that with the joint efforts of all participants, the committee will become an important force in promoting the high-quality development of the exhibition industry. Scan the code to consult for the MEEM Going Global Conference

Participating in overseas exhibitions requires meticulous preparation and attention to detail, which can truly determine the success or failure of your endeavor. By ensuring the following two points, you can almost guarantee a successful exhibition: 1. Booth Staff Presence and Attitude Never underestimate the power of appearance! At professional overseas exhibitions, most exhibitors dress very formally. If you dress casually or inappropriately, it may not only appear impolite but also give the impression that your company is unprofessional. It's also essential to have your reception arrangements planned in advance: Clear Division of Labor:Who is responsible for attracting visitors outside the booth and who is in charge of reception and explanations should be determined in advance. Don't just stand inside and wait for clients. Taking the initiative is key! Engage with Enthusiasm:‌Maintain a smile and enthusiasm, and greet every potential client with confidence. Opportunities are not waited for; they are created through careful preparation and a warm welcome. 2. Follow-up and Take Photos on the Day When overseas clients show interest in your exhibits, seize this critical moment: Take Commemorative Photos:Invite clients to take a photo with the exhibits and make sure to record their contact information, such as WhatsApp and email. Immediate Follow-up: Send an email to the clients on the day of the exhibition, including: - Details of the products they were interested in; - Relevant case studies and company introductions; - Most importantly, attach the photo taken at the exhibition! This way, when clients see the email, they will immediately recall their interaction with you. Remember, they might meet countless exhibitors in a single day, so leaving a clear memory point increases the chances of successful follow-up. Don't wait until the end of the exhibition to make contact, as it may be too late by then. If the audience at your booth is sparse, it might be worth reflecting on whether your preparations were sufficient. The success of an exhibition depends on the level of care put into the preparations beforehand! There's so much more to talk when it comes to exhibition strategies like these. If you're interested, consider attending the MEEM Going Global Conference in Beijing on January 11th, where there will be more detailed sharing. You can leave a message to contact me for registration! For more details about the conference, please refer to the following introduction:

Do you still remember that slogan from years ago, “Changing Everything with Internet Thinking”? Did you scoff at it back then? As the tide of time rolls forward, looking back today, what remains unchanged by the Internet? And now, going global and AI are once again riding the wave of trends. Why is everyone talking about going global? On one hand, domestic market competition has become too fierce, with many industries reaching saturation and overcapacity, causing enterprises to hit growth bottlenecks. Data shows that nearly 100,000 Chinese enterprises are now conducting business overseas, and the demand for overseas talent has also reach into millions. A report by LinkedIn and MIT Technology Review points out that industries such as smart hardware, industrial robots, medical health, and new energy, over 95% of enterprises have already begin overseas localization operations. On the other hand, the rise of emerging markets brings us tremendous opportunities. Russia's GDP growth has been close to 4% for two consecutive years, even during wartime." Economic growth in the Middle East, South Asia, Southeast Asia and other regions has been even more rapid, and India's GDP growth rate in recent years has even ranked at the forefront of the world. The International Monetary Fund predicts that by 2028, the GDP growth rate of the ASEAN countries and Developing  Economies in Asia is expected to reach above 4.5%. Where are the Opportunities For Going Global? A tycoon went to Yiwu for research and encountered two merchants selling phone cases.  When he asked how much money they could make from these phone cases, they replied that the domestic market is highly competitive with prices kept very low, making it barely profitable. Their main customers are from the United States. The cost of a single phone case, including logistics, is approximately $10, but it can be sold for $45 on foreign e-commerce platforms and live streaming rooms, with profits multiplying several times over. Moreover, they can sell several of them in a day. The new energy vehicles we are familiar with are generally priced at least twice as much overseas as they are domestically. Recently, China's electric tricycles and electric two-wheelers have gained popularity popular in South and Southeast Asia, thanks to the implementation of oil-to-electric emission reduction policies. Moreover, the industry landscape in many countries has not yet taken shape, with no player holding a market share exceeding 10%. Chinese enterprises are expected to dominate these markets. Compared to domestic market, both the retail prices and net profits are significantly higher. Similar products include portable energy storage devices, surveillance equipment, photovoltaic products, and more. In Singapore and Malaysia, one can see well-known Chinese food and beverage brands such as Mixue Bingcheng (Milk Tea Ice Castle), Gong Cha, Ba Wang Cha Ji(CHAGEE), and Haidilao, which are incredibly popular with long queues outside their doors. This is a microcosm of the overseas expansion service industry. It can be said that all countries that are currently on, or are about to embark on the path that China has already taken, will present opportunities for our going global. Many Chinese companies, such as OPPO, Vivo, Xiaomi, TCL, and Chery, have already achieved significant success in overseas markets. Their success has proven the enormous potential of going global. To put it bluntly, as a result of the reform and opening-up policy to this day, there are more Chinese enterprises with mature products, brands, and management. Internationalization is an inevitable path for us today and in the future, just as it was for European and American companies that came to China to establish businesses and conduct trade decades ago. Now, it is our turn. Domestically, it has become increasingly difficult to find such significant structural opportunities. Lessons from History Looking back at history, the United States broke out of its economic depression by selling products worldwide. At the end of the last century, Japan, facing economic stagnation and deflation, was revitalized through the international expansion of its enterprises. Their experiences tell us that going global is the most effective way to cope with domestic market pressure. Why is going global may be our only structural opportunity? In those years, Japan faced tightened domestic market demand and intensified competition, with internal attempts proving almost futile. Enterprises began to accelerate their global market layout, seeking new business opportunities overseas. The era of demographic dividend in China has come to an end. To seek lower-cost labor and raw materials, reduce production costs, and enhance competitiveness, the only option is to go global. Under the dual impact of suppression from the US and European economies and internal convoluted competition, to improve profit performance, I cannot think of any better path than going global. Most critically, our population growth has become unsustainable, while population growth in emerging market countries continues, and the international consumer market is still expanding. The demand from consumers worldwide for Chinese manufacturing is still growing. Such structural opportunities can only be found overseas. As the leading companies in China gain more overseas clients, their ability to serve global customers must keep pace. Consequently, these leaders will inevitably take their supply chain enterprises with them to establish production bases and supporting service centers overseas, in order to better meet customer needs. China's greatest strength lies in its vast industrial chain scale and complete industrial support systems, possessing the only full range of industrial sectors globally. This robust manufacturing capability and industrial chain advantage form the foundation for enterprises to venture abroad. Policy support, with the rise and continuous innovation of Chinese cross-border e-commerce enterprises, has in turn effectively reduced operating costs, accelerated market responsiveness, and enhanced connectivity with overseas consumers. Looking at it this way, at present, who else but us is poised to go global? Under such circumstances, as one of those helping enterprises go global through exhibitions and digital marketing means, we have decided to organize the MEEM Going Global Conference using a combination of "offline meetings" and "new media." The event is scheduled for January 11, 2025, in Beijing. Beijing is an international exchange hub and one of the cities with the most concentrated domestic resources. √Where exactly are the trends in the micro-level fields? √Where can the required overseas resources be centrally accessed? √Where can one learn from the experience of those who have ventured abroad before? √How can the risks associated with going global be identified and avoided? √Where can one meet capable individuals from all sectors of the industry? √How can domestic high-quality exhibitions collaborate with exhibition organizers and service providers to go global? The above are the core issues that this conference aims to address. We are currently in the midst of finalizing the content to be shared by key speakers, the arrangements for one-on-one matching sessions, and more. We will soon release the official version 1.0 agenda. We hope that at the beginning of 2025, this conference will be a pragmatic assistant on your journey to go global. For inquiries or registration, please add the organizer Sunny on WeChat:

Why are some booths bustling with people while others are deserted? Poor selection of products can mean that even the best items may go unnoticed! Below are the underlying principles of product selection and some practical experiences, which we hope will be helpful to you. What is the underlying logic of product selection? If you are traveling to a country with a weaker manufacturing base, bringing finished products is more appealing than bringing components. For example:     - At an automotive exhibition in the Middle East, the booths displaying complete vehicles are always bustling with people, while the areas for auto parts are deserted.     - At some exhibitions in Russia, booths showcasing complete sets of equipment always receive more attention, whereas the scattered components from earlier stages are ignored. Clients in these places are more interested in finished products that can be used directly, rather than preliminary components. Global Environmental Impact Sourcing Strategy The current international environment is complex, with frequent geopolitical issues and economic sanctions, making global procurement no longer reliable. For example:     - Saudi Arabia's "Vision 2030" plan explicitly proposes to become a manufacturing powerhouse.     - Vietnam and India are seizing the share of manufacturing, and the United States is also calling for the return of manufacturing. What these countries need more are "comprehensive solutions," from planning consultation and technical equipment to the construction of local factories, and even capital cooperation within the scope of demand. In terms of exhibit selection, showcasing complete chain solutions can more accurately resonate with customers. Preparations for Participating in an Exhibition Clarify Buyer Needs: Communicate with the organizers in advance to understand the specific requirements of local customers. Consult Local Insiders: Find experts familiar with the local market to gain a deeper understanding of which is more lacking in resources. For example:     - The US energy industry has strong extraction capabilities, but lacks smelting capacity. Choosing exhibits that offer smelting solutions would be more appropriate.     - There is a strong demand for outdoor products in Middle Eastern households, but there is still a preference for European and American brands. You need to plan brand promotions in advance. Selecting products is a very complex issue, with varying demands across different countries. Want to gain more practical experience? Join us in Beijing on January 11th for the MEEM Going Global Conference, where you can engage face-to-face with industry experts and find the most suitable overseas exhibition strategy for you. Only by selecting the right products can you truly seize business opportunities! Below are the details of the MEEM Going Global Conference: