Guide to Participating in Overseas Trade Shows - Episode 04: Full Interpretation of "Three Musts and Three Don'ts"

2024-12-06 16:03:56

When exhibiting overseas, there are always some details that are easily overlooked. Today, let's talk about the "three musts and three don'ts" to avoid pitfalls and improve the exhibition effect!

Three requirements: bring a business card, install WhatsApp, and prepare bilingual materials

Firstly, be sure to bring your business card!
Repeat three times: always bring your business card! Overseas, business card exchange is a standard feature, unlike us who are accustomed to using WeChat and adding friends can be done in minutes. It is recommended to design business cards with distinctive features, so as not to make people throw them away at a glance.
Second requirement: Install WhatsApp on your phone
Foreigners generally use WhatsApp, not WeChat! It is recommended to install it in advance and print and paste your WhatsApp QR code on your badge, so that you can quickly add friends when the network is not good. Not able to register? It's okay, send me a private message. I'll teach and teach.
Thirdly, the materials on the booth must be bilingual
Prepare bilingual materials based on the language needs of the target country, whether it is Chinese English, China Russia, or China France. The recognition of Chinese is particularly high, and you can tell that it comes from China just by looking at the square characters. Don't lose this natural advantage.

Three Don'ts: Playing with mobile phones, ignoring peers, and using Chinese thinking to trap foreigners

Firstly, do not play with your phone in the booth? Absolutely not!
Every time I see someone sitting at the booth and scrolling through their phone during an exhibition, my mentality is shattered. Brothers and sisters, bear with it and go back to the hotel to paint again! A booth is a place to showcase your professionalism, don't give people the first impression of being unreliable.
Secondly, do not ignore local peer resources
Please have a translator take the general manager to visit local colleagues. They are the best candidates for you to understand the market. If you don't talk or ask, you will never be able to feel the true pulse of the market.
Third, don't use Chinese thinking to trap foreigners
The habits and ways of thinking of foreigners are vastly different from ours. For example, when Middle Easterners invite someone for coffee, if you refuse, it is considered impolite in their eyes; Muslim women need to seek consent before taking photos; In Singapore, hosting may require government certification qualifications These cultural and customs differences need to be understood in advance, don't take them for granted. Respecting local rules is the key to doing business.

In order to avoid further misunderstandings caused by cultural differences, we have specially invited overseas guests from emerging markets to attend the Beijing MEEM Going Global Conference on January 11th. We look forward to hearing their practical experience sharing!
Interested friends, hurry up and register!