China-UAE cooperation has once again become a hot topic of discussion.

With the soaring China-UAE trade volume and the state visit of UAE President Mohammed to China, the UAE market is undoubtedly highly promising “new blue ocean” for Chinese exhibition companies.

So, is the UAE a good opportunity for exhibition companies to go global?

It has to be said that the trade relations between China and the UAE countries are now booming. From $36.7 billion in 2004 to $398 billion today, this nearly 1000% increase is not a small amount. Such close cooperation undoubtedly brings unprecedented opportunities to our exhibition industry. Just think about it, stable trade relations mean more business activities and exchanges, and exhibitions, as an important part of these activities, have great potential is self-evident.

The UAE is not only an economic powerhouse in the Middle East but also a leader in  economic transformation in recent years. The rapid development of non-oil industries, particularly in consolidating cooperation in trade, energy, infrastructure, and expanding cooperation in high-tech fields such as information technology, artificial intelligence, digital economy, and new energy, all provide a broad stage for the convention and exhibition industry.

More importantly, the UAE government is now actively attracting foreign investment and international enterprises with numerous policy incentives, which undoubtedly is a great benefit for us, the organizers of exhibitions.

The "Belt and Road" Initiative has opened up new horizons for us. The UAE, as an important country along the route, has seen an increasing demand for Chinese products and services. Our high-quality products and services are very popular here, which also means that if we bring exhibitions to the UAE, they will surely be warmly welcomed by the industry and consumers.

Of course, despite all these benefits, it is still necessary to be cautious when entering new markets. The culture, business practices, and competitive environment of the UAE are all areas where we need to do our homework in advance.

But to put it another way, the vast potential and abundant opportunities in the UAE market are truly enticing.

This year marks the 40th anniversary of the establishment of diplomatic relations between China and the UAE, as well as the 20th anniversary of the China-Arab States Cooperation Forum, which is a perfect alignment of favorable timing, location, and people. It is precisely by seeing this significant market opportunity that Coolgua Technology has taken the initiative to set up an office in Abu Dhabi, the capital of the UAE.

We welcome organizers who intend to go global to explore more cooperation possibilities, and we are waiting for you in Abu Dhabi!