25
May 2025
Bangkok，Thailand
Guide to Participating in Overseas Exhibitions - Episode 01: Attracting Visitors to Your Booth
2024-11-18 22:47:00
Participating in overseas exhibitions requires meticulous preparation and attention to detail, which can truly determine the success or failure of your endeavor. By ensuring the following two points, you can almost guarantee a successful exhibition:
1. Booth Staff Presence and Attitude
Never underestimate the power of appearance! At professional overseas exhibitions, most exhibitors dress very formally. If you dress casually or inappropriately, it may not only appear impolite but also give the impression that your company is unprofessional.
It's also essential to have your reception arrangements planned in advance:
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Clear Division of Labor:Who is responsible for attracting visitors outside the booth and who is in charge of reception and explanations should be determined in advance. Don't just stand inside and wait for clients. Taking the initiative is key!
- Engage with Enthusiasm:Maintain a smile and enthusiasm, and greet every potential client with confidence.
Opportunities are not waited for; they are created through careful preparation and a warm welcome.
2. Follow-up and Take Photos on the Day
When overseas clients show interest in your exhibits, seize this critical moment:
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Take Commemorative Photos:Invite clients to take a photo with the exhibits and make sure to record their contact information, such as WhatsApp and email.
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Immediate Follow-up: Send an email to the clients on the day of the exhibition, including:
- Details of the products they were interested in;
- Relevant case studies and company introductions;
- Most importantly, attach the photo taken at the exhibition!
This way, when clients see the email, they will immediately recall their interaction with you. Remember, they might meet countless exhibitors in a single day, so leaving a clear memory point increases the chances of successful follow-up. Don't wait until the end of the exhibition to make contact, as it may be too late by then.
If the audience at your booth is sparse, it might be worth reflecting on whether your preparations were sufficient. The success of an exhibition depends on the level of care put into the preparations beforehand!
There's so much more to talk when it comes to exhibition strategies like these. If you're interested, consider attending the MEEM Going Global Conference in Beijing on January 11th, where there will be more detailed sharing. You can leave a message to contact me for registration!
For more details about the conference, please refer to the following introduction:
