Why are some booths bustling with people while others are deserted? Poor selection of products can mean that even the best items may go unnoticed! Below are the underlying principles of product selection and some practical experiences, which we hope will be helpful to you.

If you are traveling to a country with a weaker manufacturing base, bringing finished products is more appealing than bringing components.

For example:

    - At an automotive exhibition in the Middle East, the booths displaying complete vehicles are always bustling with people, while the areas for auto parts are deserted.

    - At some exhibitions in Russia, booths showcasing complete sets of equipment always receive more attention, whereas the scattered components from earlier stages are ignored.

Clients in these places are more interested in finished products that can be used directly, rather than preliminary components.

The current international environment is complex, with frequent geopolitical issues and economic sanctions, making global procurement no longer reliable.

For example:

    - Saudi Arabia's "Vision 2030" plan explicitly proposes to become a manufacturing powerhouse.

    - Vietnam and India are seizing the share of manufacturing, and the United States is also calling for the return of manufacturing.

What these countries need more are "comprehensive solutions," from planning consultation and technical equipment to the construction of local factories, and even capital cooperation within the scope of demand. In terms of exhibit selection, showcasing complete chain solutions can more accurately resonate with customers.

Clarify Buyer Needs: Communicate with the organizers in advance to understand the specific requirements of local customers.

Consult Local Insiders: Find experts familiar with the local market to gain a deeper understanding of which is more lacking in resources.

For example:

    - The US energy industry has strong extraction capabilities, but lacks smelting capacity. Choosing exhibits that offer smelting solutions would be more appropriate.

    - There is a strong demand for outdoor products in Middle Eastern households, but there is still a preference for European and American brands. You need to plan brand promotions in advance.